About Us

FreeMotion Fitness was founded in 1999 based on a simple, yet bold observation: One-dimensional training doesn't carry over to a three-dimensional world. A place where twisting, turning, and moving in all planes is a daily fact of life.

In December 2000, ICON Health & Fitness acquired the company and established FreeMotion Fitness as its commercial division. As a wholly owned subsidiary, we afford all of the benefits of a globally connected company, yet stand independent with respect to operations, research, development, sales and marketing.

Established in 1977, ICON is the world's largest marketer and manufacturer of fitness equipment, with a heritage of revolutionizing the industry with innovative products. To ensure customers receive the highest quality and best performing equipment, we have a 21,000 sq. ft. prototype development facility and 140,000 sq. ft. of ISO 9001 manufacturing capacity devoted solely to FreeMotion Fitness' commercial products.

FreeMotion Fitness™, a subsidiary of ICON Health & Fitness, is dedicated to providing total fitness solutions with competitive financing, quality customer service, comprehensive training and unparalleled products. FreeMotion™, the first and only full circuit of integrated functional strength training equipment. FreeMotion™ Commercial Cardio has revolutionized the industry with Workout TV™, the first cable-access TV integrated into the console of the equipment. EPIC Strength™ utilizes ergonomic design and never-before-seen features to improve traditional strength training.


FreeMotion Fitness products are currently distributed nationally through the company's direct sales force and Internationally through a team of distributors.


FreeMotion Fitness
1500 South 1000 West
Logan, UT 84321
Tel 1-435-786-2900
Fax 1-435-786-2781
Toll free 877-363-8449


Dan Toigo
Senior Vice President | ICON Health and Fitness
Managing Director | FreeMotion Fitness